Our Approach to Advertising
From billboards to display banners, we create impactful, disruptive advertising for brands across all industries. We start with why rather than what, establishing a strategy that will yield the greatest impact at the most effective price point. Then we start creating. Once the campaign is live in the marketplace, we begin measuring impact and start iterating until we identify the message that your audience cares about the most.
The most effective advertising campaigns prove to a target audience that a product answers their questions or solves their problems. Search advertising gives brands the power to do that in a much more literal sense.
Evangalist is an agency of brand storytellers, which makes us uniquely qualified to create advertising campaigns that are based solely around brief, compelling messaging.
No content is more compelling than video. When done well, it’s a combination of thoughtful design and strategic messaging that doesn’t ask the viewer to do anything but listen and watch.
Standing in direct contrast to broadcast commercials, pre-roll and in-stream advertising combines the impact of video with the pinpoint placement of digital advertising.
The advantage of traditional broadcast commercials is stopping power. For 30 seconds, the viewer is met with unskippable messaging that has the added gravitas of being delivered through a medium that conveys legitimacy.
As an agency that looks to the past and the future when developing strategies for our clients, we refuse to ignore the most effective advertising channel of the last century.
Advertising in print or digital publications gives brands the ability to present their message alongside content the target audience is interested in and will spend a decent amount of time reading.
In an era of divided attention, it would be a mistake to overlook an advertising avenue that is based on holding readers’ attention for an extended period of time.
In advertising, sometimes size does matter. From bus stops and billboards to branded murals and wayfinding, out-of-home advertising provides companies the chance to radically increase the frequency with which potential customers interact with their brand.
Despite how long this form of advertising has been around, new tools give us the ability to target the right locations and measure impact more effectively than ever.