Branding

Brand DNA  //  Logo Creation  //  Naming

Brand Standards  //  Identity Systems

Full rebrand for Domeo Construction

Our Approach to Branding

Your brand is the way your business communicates with its audience most often. Across every asset, every marketing piece, every advertisement, the one constant is your brand. We give brands the attention they deserve, whether we’re company branding or rebranding, or product branding. Beginning with in-depth research, Evangalist creates comprehensive identities that serve brands for years.
 

Branding for Homage Coffee Source

Your brand is the way your business communicates with its audience most often. Across every asset, every marketing piece, every advertisement, the one constant is your brand. We give brands the attention they deserve, whether we’re company branding or rebranding, or product branding. Beginning with in-depth research, Evangalist creates comprehensive identities that serve brands for years.

Brand DNA

You can’t just jump right into a name or a logo. A great brand is true to the organization it represents and means something to the target audience. To ensure each brand we create meets those criteria, we start by analyzing our client’s culture, their products and services, and their best customers.

Armed with this research, we build a detailed brand analysis which includes brand archetyping & target persona building. This information informs our creative work, as well our clients’ mission & vision statements and core values.

Company & Product Naming

One of the most difficult decisions new businesses face is what to call themselves. It’s a decision with a great deal of gravity; when all else is stripped away, the company name is all you’re left with. In search results listings, on a list of vendors, or when said aloud, that’s all your potential target may be given. With that in mind, we take naming very seriously.

Based on our brand DNA research, we begin the naming process. We adjust our workflow to suit the client at hand and deliver three rounds of progressively more refined options. Sometimes these rounds include 10 options with in-depth rationale, something they include 100 options that run a gamut of concepts. Either way, our clients gain a name that can stand on its own.

Identity Systems

On a lot of agency service pages, this section would be titled “Logos,” but it’s so much more than that. A company’s identity system has to be as versatile as it is beautiful. While we start with a singular logo, the final product is a suite of marks, badges, and more that prevent our clients from being pigeonholed with a single logo used only one way.

Just like our naming process, the identity development process goes through three rounds of revisions, which ensures thoughtful exploration and refinement without risking paralysis by analysis. Creating branding that is effective is only half the battle; we make sure that branding is also usable in every conceivable form, format, and function.

Brand Standards

No matter what we do for a client, we make sure that they always hold the keys. To that end, once we’ve developed a brand we provide a thorough brand standards guide that helps our client use their brand properly without our oversight. From correct spacing to color codes to social media guidelines, our brand standards guides cover all relevant details. More than that, they are also thoughtfully produced and visually impressive, with many clients using them to train new hires or pitch new investors.