Content Strategy
Our Approach to Content Strategy
To feed the Google SEO machine and attract inbound leads, there is no better tactic that the continuous production of content. However, our content & copywriting expertise goes far beyond churning out keyword-laden blogs. We're also passionate about producing scripted content on behalf of our clients, executing email drip campaigns & newsletters, and developing educational content serving internal team members.
Branded Content
Branded content distributed through blogs, landing pages, social media platforms, and other avenues can be extremely powerful additions to any company’s multi-channel marketing. We take pride in our ability to learn each client’s business to such a great extent that we can produce content on a monthly basis while taking up as little of the client’s time as possible.
Just like a website, we don’t just introduce content and pray it does well. We write content based on what users are actually looking for and measure continuously to ensure we’re hitting the mark and driving new, qualified users through client websites.
Email Campaigns
Scripting
Script creation distills our core advertising principle into its purest form. Having an important message to deliver to a target audience is only half the battle. Ensuring that the message actually articulates something meaningful is the other.
Our team has produced scripts for brand videos, commercials, long-form audio pieces, and speaking engagements delivered by C-Suite level professionals to their internal stakeholders. The one thing these applications all have in common is their goal:
To say something that matters.
