Our Approach to Content Strategy
To feed the Google SEO machine and attract inbound leads, there is no better tactic that the continuous production of content. However, our content & copywriting expertise goes far beyond churning out keyword-laden blogs. We're also passionate about producing scripted content on behalf of our clients, executing email drip campaigns & newsletters, and developing educational content serving internal team members.
Branded content distributed through blogs, landing pages, social media platforms, and other avenues can be extremely powerful additions to any company’s multi-channel marketing. We take pride in our ability to learn each client’s business to such a great extent that we can produce content on a monthly basis while taking up as little of the client’s time as possible.
Just like a website, we don’t just introduce content and pray it does well. We write content based on what users are actually looking for and measure continuously to ensure we’re hitting the mark and driving new, qualified users through client websites.
The inherent benefit that email campaigns have over all other pieces of advertising is the fact that your audience consented to their receipt. Unlike paid advertising, organic website traffic, or video viewers, the members of an email list traded information in order to learn more about your service offering in the future. There’s no more qualified prospect than that, so it’s imperative they’re properly leveraged.
For brands ranging from fashion retailers to legal software providers, we’ve produced email campaigns designed to accomplish a variety of goals, including introducing new promotions, marketing to cold leads, and much more.
Script creation distills our core advertising principle into its purest form. Having an important message to deliver to a target audience is only half the battle. Ensuring that the message actually articulates something meaningful is the other.
Our team has produced scripts for brand videos, commercials, long-form audio pieces, and speaking engagements delivered by C-Suite level professionals to their internal stakeholders. The one thing these applications all have in common is their goal:
To say something that matters.