An evolving and expanding a mineral rights brand sought a partner to help modernize an old-fashioned industry.
Expro Minerals originally came to us for a brand refresh, but as the conversation continued, their needs grew. We rebuilt their web presence from the ground up, not only updating their brand but also updating the way they discuss what they do while conveying trust and transparency.
Using elements relating to their business, we created a mark that represented them in a professional, sophisticated way. In addition to secondary colors, other elements included the topographic pattern shown across multiple collateral pieces were included to round out the brand.
Utilizing the established brand standards, including secondary elements and patterns, we created a digital experience that truly stands alone in the mineral rights purchasing space. The design is modern and clean, with content that paints the mineral rights purchasing process in a completely new light.
Traditional & digital advertising were utilized to reach the target audience. Print advertising, including billboards and newspaper ads, were placed in areas deemed appropriate for the mineral holders. Strategic research was done in choosing and purchasing advertising space, with radio spots being run on stations in Central Oklahoma.
To fully integrate the new brand, we created a small suite of collateral items that extended to sales sheets, letterhead, mailers, and more. The goal of all of these pieces was to convey a sense of experience & transparency throughout the mineral rights sales conversation.