A compassionate physical therapy practice needed a new web presence as modern & helpful as the equipment they use.
Fort Worth Physical Therapy is a fast-growing physical therapy & sports orthopedics practice with clinics across the DFW Metroplex and more on the way. After years of waiting for the right moment to revamp their digital presence, it finally arrived and the Evangalist team was ready to hit the ground running.
The previous iteration of the FWPT website had become dense with confusing page structure, outdated stock photos, and no clear next step for interested leads. The new site is colorful, filled with actual FWPT photography, and makes their complex service offering simple by organizing what they do into high-level treatment types, FWPT-specific programs, and innovative technology.
As we mentioned, to replace outdated team headshots and obvious stock photography, we embarked on a multi-day photo shoot at all of FWPT’s clinics. We captured their team in full, their welcoming offices, and how they personally interact with each patient they treat.
To fully realize FWPT’s holistic brand update, we created a few pieces of informative collateral that used the new website as a jumping off point. Just like the site, they are colorful, informative, and convey the compassion that’s truly unique to Fort Worth Physical Therapy.