Go Rings presented our team with one of our favorite problems to solve. They have a great brand with an engaged audience and simply outgrew their website. With the new Go Rings site, we let their products take center stage through photography, which we supported with brief-but-impactful copy and design that emulates their brand tone: classic yet on trend. We also placed a stronger emphasis on story, whether that meant telling Go Rings’ story more clearly or creating an interactive map showing off where their partners are doing good around the world. The result is a web experience that is both true to their brand and more effective at converting site visitors.