A jewelry brand that doubles as a fundraising partner reached out to Evangalist to create an ecommerce website as beautiful & innovative as their business model.
Go Rings presented our team with one of our favorite problems to solve. They have a great brand with an engaged audience and simply outgrew their website. After creating a brand new digital experience, they reached back out to us to overhaul their packaging & unboxing experience in a similar way.
For the new Go Rings site, we let their products take center stage through photography, which we supported with brief-but-impactful copy and design that emulates their brand tone: classic yet on trend. We also placed a stronger emphasis on story, whether that meant telling Go Rings’ story more clearly or creating an interactive map showing off where their partners are doing good around the world.
After enjoying their website for a year, Go Rings wanted us to take the same custom approach to their packaging, which had previously been an exercise in low-cost fulfillment. We thoughtfully designed every touchpoint of their unboxing, from the outer packaging to jewelry backing cards to provided customer education pieces.