Go Rings Case Study

A jewelry brand that doubles as a fundraising partner reached out to Evangalist to create an ecommerce website as beautiful & innovative as their business model.

Go Rings presented our team with one of our favorite problems to solve. They have a great brand with an engaged audience and simply outgrew their website. After creating a brand new digital experience, they reached back out to us to overhaul their packaging & unboxing experience in a similar way.

Web Design

For the new Go Rings site, we let their products take center stage through photography, which we supported with brief-but-impactful copy and design that emulates their brand tone: classic yet on trend. We also placed a stronger emphasis on story, whether that meant telling Go Rings’ story more clearly or creating an interactive map showing off where their partners are doing good around the world.