A regional leader in orthopedic surgery needed a full-service creative partner to continue driving qualified patients into their innovative clinics.
GDO is a surgical practice that specializes in treating the toughest orthopedic cases with innovative, compassionate care. While our engagement started small, it’s progressively grown to the point of handling the entirety of their digital advertising, updating their branding, producing content, and creating a new website.
In a tired market that doesn’t place a tremendous value on creative work, GDO came to us to create an updated brand that would allow them to stand out from the competition to the same extent that their experience does. Without departing from industry norms, we delivered.
Creating the Greater Dallas Orthopaedics digital experience was complicated due to the balancing act we had to execute regarding two different target audiences: referring physicians and elderly patients. To accommodate both, we filled the site with rich content, a clean design, and overt buttons leading users to a conversion.
To further establish themselves as a leader in Dallas-Fort Worth orthopedic surgery, it was important to GDO that they find a partner who could produce content on their behalf that set them apart. On a monthly basis, we continually produce organic content funneling new users to the GDO website through the clinic doors.
Many medical sites, within and outside the orthopedic space, rely on stock photos and scanned medical screenings. For Greater Dallas Orthopaedics, we opted to capture the humanity of their practices through regularly scheduled photoshoots with actual patients of all ages.
For multiple years, Evangalist has been GDO’s partner for digital advertising. Primarily relying on search advertising, it’s our job to inform & direct users across Texas and surrounding states through the doors of GDO’s clinics.