An evolving outdoor living company wanted to reinvent their brand and create assets to appeal to a more premium market.
KJ Custom installs custom screens and builds outdoor living experiences for homeowners across North Texas. After expanding their leadership team, they tasked Evangalist with updating their brand to appeal to premium homebuilders as well as upper-middle-class homeowners.
For the updated KJ brand, they wanted a refresh rather than an overhaul. They had gained a certain amount of traction locally and wanted to hold onto that while developing a brand that appealed to the high-end builds & homeowners who had become their best clients. The result is a strong brand that has stopping power when presented alone.
After establishing this new brand, we took that design language and carried it through sales brochures, merchandise, letterhead, nameplates, and conference materials.