Old Arkansas Alarm Co. Case Study

A technology-driven business with old-fashioned customer service needed a brand & website that fused nostalgia with modernity.

The time the founders of Old Arkansas spent serving the community enlightened them to the need for a security company that led with customer service rather than just the latest, greatest technology. They looked to Evangalist to turn their concept into a brand, and from there we created a website and much more.

Branding

True to who they are, Old Arkansas needed a name & brand that felt like the “good-old-boy down the street.” They wanted to look as trustworthy as a 1950’s milkman, yet convey that they are backed by modern, cutting-edge technology. By pairing a slab serif typeface, patriotic stars, and a modern monogram, we were able to define every competing aspect of their brand with one unified visual voice.

Web Design

The Old Arkansas website began with editing a generic theme to fit the needs of the company through custom design and development. It functioned as a brochure website to outline the services and distinguish between the different offerings. Through UX design and further development, we were able to layout a professional and elite looking site that allowed Old Arkansas to stand out from the competition.

Advertising

With a well-established brand and success in their local market, the Old Arkansas team looked to us to create a vehicle wrap. Just like their company branding, the design of the wrap had to balance nostalgia and technology.

“We were a little nervous about working with someone on creating a brand, as it was all very foreign to us. The folks at Evangalist Agency took the time to listen about what we wanted as our image/brand and asked the right questions along the way. They took the time to research and see who our ideal customers would be and how to reach that customer. In the end we have a company name, a logo, and a website that goes above and beyond what we would have ever imagined. The hard work and dedication Evangalist put into our company brought far more value than the cost of the process.

For these reasons, we highly recommend using the team at Evangalist Agency.”

Jeff Marshall – Old Arkansas Alarm Co