A technology-driven business with old-fashioned customer service needed a brand & website that fused nostalgia with modernity.
The time the founders of Old Arkansas spent serving the community enlightened them to the need for a security company that led with customer service rather than just the latest, greatest technology. They looked to Evangalist to turn their concept into a brand, and from there we created a website and much more.
True to who they are, Old Arkansas needed a name & brand that felt like the “good-old-boy down the street.” They wanted to look as trustworthy as a 1950’s milkman, yet convey that they are backed by modern, cutting-edge technology. By pairing a slab serif typeface, patriotic stars, and a modern monogram, we were able to define every competing aspect of their brand with one unified visual voice.
The Old Arkansas website began with editing a generic theme to fit the needs of the company through custom design and development. It functioned as a brochure website to outline the services and distinguish between the different offerings. Through UX design and further development, we were able to layout a professional and elite looking site that allowed Old Arkansas to stand out from the competition.
With a well-established brand and success in their local market, the Old Arkansas team looked to us to create a vehicle wrap. Just like their company branding, the design of the wrap had to balance nostalgia and technology.