An innovative in construction technology wanted a website as powerful and simple as the digital tools they develop.
In the midst of a logo update, StructionSite wanted to create a new digital experience that showcased the efficiency of its products and the expertise of their team. In the growing industry of construction tech, hitting on key differentiators as quickly as possible was key.
When designing a website for a digital product, the first consideration has to be the most effective way to show off the tool. After creating a tasteful and easily-editable way to showcase app screenshots, we moved onto messaging, which had to convey one thing: StructionSite is unique in that these are construction industry veterans creating solutions to the problems they faced every day.