Syssero Case Study

An HR software consulting firm needed to rebrand and then rethink how they convey their service offering & differentiators to a digital audience.

Syssero is a full-service consulting firm, unlocking the power of the Workday® human resources platform and providing ongoing managed services to businesses across the country. When they were first referred to Evangalist, they needed a name, a brand, and an identity system. Later, with another year of growth under their belt, Syssero re-engaged our team to roll out new collateral pieces and create a custom website.

Branding

When naming Syssero, we focused on concepts that conveyed strength & wisdom. With the name established, we then created a brand that combined the S from Syssero with EO, which stands for Employee Owned. Those two words are at the center of their company culture.

Website Design

Roughly a year after name & branding Syssero, it was time to create a custom digital experience. The website had two goals: explain Syssero’s service offering as simply as possible and show off the great work they’d done the previous year.

Collateral Design

Our asset creation engagement with Syssero included both internal and external pieces. From sales sheets to compelling case studies, every piece carried with it the gravitas of the Syssero brand.

“Work was completed with an exemplary level of skill, speed, transparency in process, collaboration, and integrity. By the end of this engagement they learned how to communicate and sell aspects of my business they, frankly, had no business being proficient in. They did their research and went the extra mile to set me up for success. Evangalist built assets and designed a custom website that projects an image of the business we are becoming rather than our small fish in a big pond present. If you want to take your business to the next level and need the optics/design/content to give that lasting impression – Evangalist is the only choice.”

Ryan Massie – Syssero