A team of seasoned HR veterans needed a website & collateral that reflected their unique approach to business.
The challenge that The HR Consultant brought to us is one of our favorites: they have a unique business philosophy in a tired industry, and they want to stand out. Terri and her team win clients on the back of their tenure and personality, but their website and collateral didn’t reflect this. It was Evangalist’s job to change that in time for their 20th anniversary of being in business.
The existing HR Consultant website hadn’t been a driver of revenue for quite some time. Rather than use the current site as a starting point, our baseline for the new website was Terri & her team’s colorful personality. Literally. The entire site is built around rich content and illustrations that capture the fun-loving folks behind The HR Consultant.
The HR Consultant team has progressively been conducting more speaking engagements and wanted to have a suite of clever collateral items to leave behind. Just like the 20th Anniversary mailer we also created, it was important to Terri that speaking attendees know the full scope of The HR Consultant’s capabilities.