A prominent Fort Worth non-profit needed a brand update & a website overhaul to connect passionate individuals with ways to serve.
The Net is a Fort Worth-based non-profit serving victims of sexual exploitation, individuals experiencing homelessness, and low-income refugee kids in their community. They approached Evangalist to update their branding and create an entirely new digital experience that told their story more effectively and showed off all possible volunteer opportunities.
Our goal for the Net’s brand refresh was to enhance the brand without deviating dramatically from the mark they’ve become so closely associated with. By updating brand typefaces, and extending the logo suite to include sans-serif type options, we were able to modernize the brand in a way that will help it reach a younger audience.
The Net’s three website goals were showing off their core programs, connecting volunteers with opportunities, and encouraging users to sign up for events. Our job was connecting each of those goals through a single message: you can take an active part in eliminating poverty in our community.