A new hospitality concept in a historic district of Fort Worth needed a brand that could stand out while feeling right at home.
The historic Fort Worth Stockyards district is undergoing a transformation, with dozens of new businesses setting up shop. One of these is The Railcar, a unique quick-service coffee shop that turned to Evangalist to build their brand from the ground up.
Our branding engagement began with naming. After exploring numerous concepts that honored various aspects of Fort Worth’s history, The Railcar was chosen due to its versatility. It sounds like a destination, and it represents Fort Worth’s relationship with both the Old West and as a hub of rail travel.
From there, we developed a robust identity system that feels nostalgic in terms of subject matter but contemporary in terms of execution. Beyond the logo, we provided The Railcar with a series of badges and secondary marks for use across all touchpoints.
Not ready for a full website, we deployed a beautiful and engaging microsite that provides prospective customers with all of the information they need. Incorporating many aspects of the identity system and photography representative of the upcoming brick & mortar space, this temporary solution will serve The Railcar and its audience for a significant amount of time.