An ethical & sustainable fashion brand needed a partner who could help drive qualified traffic during some of the most critical months of the year.
Tribe Alive is a sustainable fashion brand, ethically sourcing their apparel from female artisans across India & Central America. They partnered with Evangalist during Q4 2017 to help drive traffic & sales through social media advertising, email marketing during Black Friday weekend all the way through end-of-year sales while also learning who their best targets are.
Our advertising efforts were primarily focused on reaching women through Instagram who had the right mix of fashion, activism, and cultural interests. Using Tribe Alive’s compelling photography, we presented the parameters of sales and drove leads directly to the product they saw on the social platform.
For a client as brand-conscious as Tribe Alive, it was vital that across emails, homepage banners, and ads we had creative consistency. In terms of both design and copy, we ensured that each asset was speaking the Tribe Alive language while compelling the reader to take action and make a purchase before a particular sale concluded.