A leading innovator in business process optimization required a marketing overhaul following a pivot in business strategy.
ViaTech specializes in streamlining the ways that businesses create, manage, and store their critical content and communications. They looked to us for branded sales pieces and case studies that successfully made their complex products easy to understand.
Helping businesses handle the creative aspect of a shift in service offering is one of our favorite challenges. We began by interviewing ViaTech’s clients and creating case studies. From there, we developed collateral ranging from product brochures to direct mail pieces to internal sales guides.